Too often in business, we spend way too much time analyzing the marketplace, the competition, our own products and ourselves. We continually play with fixing the tiny little details.
In the meantime, our competition is out on the street selling and winning business. Apple is a great example of execution. They launch a product knowing full well that they will have to release an update within a month. However they still launch.
I am convinced that there is no such thing as perfect when it comes to planning. Why? Because there is always something that can be improved upon. Always.
When you stress about perfect, you cannot help but be late to the market. Your team will struggle with perfect because it puts so much pressure on them and as a result, they will not put their reputations and their “necks” at risk.
“Good” on the other hand is something that your team can wrap their heads around. They can visualize good. They can follow the path for getting “good” done and out the door.
As a leader, when you are demanding perfect, you will never get anything done and you will find yourself looking for work. Get good at “good” and watch your business grow.
U.S. General George Patton said it best, “A good plan executed today is better than a perfect plan executed tomorrow.”
