I’m sure we’ve all experienced at least one of the following scenarios. You missed the game, but as it turns out, you’re getting play-by-plays from your Facebook news feed. You PVR the season finale of Grey’s Anatomy only to have it spoiled by a Tweet.
Or, you partake in a long, battle-of-the-wall-posts about whether or not the ref made a bad call. Social media is changing the way we experience television. Social media is changing the way we watch television. Not only that, but television companies have easy access to opinions of the people.
When it comes to finding out what people are watching, which television shows are catching on, and even getting the reaction to the televised debates for the upcoming U.S. election, TV companies know where to look.
People don’t just watch TV anymore, they engage in it.
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