Despite Guitar Center's commitment to the in-store experience, the company struggled to maintain consistency across its 250 stores in the United States. The company leaders realized that employees and customers alike were encountering vastly different experiences with in-store computers - sometimes machines operated as expected, and sometimes they didn't. This fostered a very frustrating environment for both employees and consumers. If a salesperson wanted to demonstrate a particular piece of software, such as a recording application or DJ program, there was no guarantee that it would run as expected. This could potentially lead to lost sales opportunities.
Guitar Center deployed 850 licenses to protect their Mac OS X systems. Freezing the systems at their pre-defined state gave a consistent experience to employees and customers as well. The IT staff could also remotely Thaw the workstations and update important demo software. With remote management capabilities of Deep Freeze, the systems could be updated via command line, which was extremely convenient for the IT staff.
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