SIP offers telecom industry avenue to increased cloud services

Telecoms can utilize SIP trunks as a means to adopt cloud technology and grow their customer service footprint.

Cloud computing offers a wide variety of benefits to organizations in nearly every industry. Service providers in the telecommunications sector are increasingly adopting cloud solutions as a means to improve capacity and functionality within their organizations. Furthermore, SIP trunks are opening doors of opportunity for telecom organizations to migrate their technology to the cloud.

According to recent industry research, the telecom sector is set to invest an increasing amount of resources in cloud services, with projections showing $130 billion in annual investments by 2015. In addition, enterprises will spend $12.2 billion on storage systems, software and professional cloud services by 2016, making it a $14 billion market.

This not only illustrates the growing popularity of cloud applications utilized to power telecom organizations themselves, but also that these businesses are leveraging this technology to increase their service footprint. The cloud can allow telecom service providers to make additional services available as well, including management of cloud connectivity, deployment of cloud-based capabilities and enhancement of cloud applications through current network assets.

SIP powers cloud technology
However, before telecoms can reap the benefits of cloud computing, they must implement the system within their own IT infrastructure. In order to make this happen, these organizations are utilizing SIP trunks to reduce costs while providing an integrated network for communication.

SIP, or Session Initiation Protocol is the technology that provides the control mechanism of cloud computing applications, according to industry experts. SIP trunks can be used to power a plethora of applications that telecoms provide, including messaging, voice communication as well as a means to create billing and other records.

In addition to providing support for applications, SIP trunks can offer a means to extend the service life of current SIP technologies. SIP hardware can be connected to the cloud, allowing these systems to access the applications.

Varying offered services
In order to remain relevant in the current market, however, telecoms must provide a wide variety of cloud services. As cloud computing expert Joseph Marion pointed out, IT managers and decision makers are looking for cloud solutions, not cloud communications solutions. In this way, telecoms need to increase their offering footprint so as not to be left behind by those that have adapted to address the current demands of the market.

In addition to communication services, telecoms should provide storage and business continuance solutions, as these aspects are what many customers are seeking from the cloud provider. However, if offering these solutions to customers, telecoms must ensure that their own systems are protected. Administrators should protect server containing customer information and backup systems with Deep Freeze Server. If the machine is compromised, this technology can bring the device back to predetermined settings, saving customer information from being compromised.

Kate Beckham

Kate has been lighting up the blogosphere for over 5 years, with a keen interest in social media and new malware threats. When not sitting at a café behind her Mac, you’ll usually find her scouring the racks for vintage finds or playing guitar.