How We Became Carbon Neutral

By Kelly Batke

Earth TreeWe achieved a 17% carbon footprint reduction this year, which surpassed our original goal of 5%.

“As a manufacturer of world class PC energy management software, achieving Carbon Neutral status allows us to walk the talk of sustainability,” says Dmitry Shesterin, VP of Marketing and Carbon Neutrality Taskforce Coordinator at Faronics. “As a member of the global community, we recognize our opportunity to operate a socially responsible business that contributes to making the world a better place.”

The accreditation, awarded by Offsetters, a Vancouver-based carbon management company, recognizes businesses that achieve zero Greenhouse Gas emissions (GHG).

Faronics achieved this by:

  • Creating an internal reduction plan
  • Target setting
  • Investing in GHG offsets

Kelly Batke

Kelly is the self-confessed technology laggard who works in technology. The good news is she is slowly reaching late adopter status. Kelly enjoys learning and writing about the psychology behind technology—as in why do we buy what we buy, and how does that impact our environment?