I hate trying to be creative on demand. It usually results as in some form of #fail. As part of a social media course that I’m taking we have to write a short blog post, and it’s just my luck that the topics are wide open!
The thing about social media is that it is changing how we communicate—like it or not. I’m still a fan of traditional writing, and I do have a thing for fountain pens, but we have to adapt or risk being left behind. This includes how we talk with customers, be it with email, Twitter, Facebook,or other.
I prefer getting hold of people on the phone, but people younger than I am prefer newer methods of communicating. I know my grandma was not a fan of tech, she thought the mouse was a foot pedal when we got her a computer for the first time. Only time will tell what stays with us for the long run, but as a company we need to make sure we stay on top of new tools or get run over by them. As a team we have put a new portal up at support.faronics.com to try to avoid going under the bus. Have a look and let us know what you think!